A Bit About Me

My name is Jocelyn Arsenault and I’m a bilingual (French & English) Montreal based independent digital business strategist & production consultant and entrepreneur, amongst many other things…

Originally from Prince Edward Island, I now have been living in Montreal since July 2000 with my wife Angie Arsenault, who also is from Prince Edward Island.

A bit of history

It’s May 1998, the peak of the “dot com” days, and rather than pursuing a corporate career following my business management & finance studies, I wrote a business plan for an idea I had, got some financing and started the development of a new Internet business.

After the market went bust, I sold what was left of the company, moved to Montreal and began freelancing as a web project manager and digital marketing consultant. Over the past 10 years I had the opportunity to work with many corporate clients from various sectors and with a many agencies here in Montreal.

What I do now

Back in September 07, following two years with a very cool Montreal web agency, I decided to return to my freelance and entrepreneurial roots. Along with managing my wife’s music career (angiemusic.com) and a few investment projects, I’m currently freelancing as senior digital strategy & development consultant.

  • Digital Business Strategic Planning & High level Web Production
  • Social Media SEO, SEM & Analytics Strategies
  • Digital Product Innovation & Development Management
  • Digital Project Management

My choice of returning to the independent consulting arena sprouts from my passion for creative new business ideas, digital marketing and opportunistic entrepreneurship.

I’m also quite interested in the social media phenomena – such as The Long Tail, Crowdsourcing, User Generated Content, Mass Collaboration, Open Source and the application of these theories, ideas and principles to traditional business environments.

Other personal interests

  • Wealth Building
  • Lifestyle design and evolution
  • Entertainment arts & culture
  • Hanging out with interesting people
  • Fine wine and food
  • Travel and exploring
  • Enjoying life as it comes

I would like to say “I am not my job” but as a lot of the things I love to do are closely related to what I do for a living and generally get involved with things that interest me whenever possible, maybe in a sense, I am my job.