Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. The following video is the presentation of a case study that explores Reznor’s experiments, examining what has worked and what has not and why.
Because the music is available for free, it does not mean that it’s the end of the business model.
Connect with fans (CwF) + Reason to buy (RtB) = Monitization ($$$)
