About Me
My name is Jocelyn Arsenault and I’m a bilingual (French & English) Montreal based independent Web strategist & production consultant, entrepreneur and music enthusiast, amongst many other things …
Originally from Prince Edward Island, I now live in Montreal with my wife Angie Arsenault, who is also from Prince Edward Island, since July 2000.
A bit of history
My background is in both, the music industry and digital marketing. Luckily for me, we have been experiencing a merge of these two fields in the past few years. Music + digital media + web 2 + crowdsourcing = Music 2.0.
It’s May 1998, the peak of the “dot com” days, and rather than pursuing a corporate career following my business management & finance studies, I wrote a business plan for an idea I had, got some financing and started the development of a new Internet business.
After the market went bust, I sold what was left of the company, moved to Montreal and began freelancing as a web project and digital marketing consultant. Over the past 10 years I had the opportunity to work with many corporate clients from various sectors and with a few web firms here in Montreal.
What I do now
Back in September 07, following two years with a very cool Montreal web agency, I decided to return to my freelance and entrepreneurial roots. Along with managing my wife’s music career (angiemusic.com), Co-founding a new Web 2.0 project (singg.tv) with two partners, I’m currently freelancing as senior Internet strategy & development consultant.
- Online Strategic Planning, High level Web Production
- Social Media SEO, SEM and Analytics Strategies
- Elaborate Interactive Communication Plans & Strategies
- Innovation and Product Development & Management
- Web Application & Information Architecture
- Internet Project Management
- Market analysis and research
- Online Business & Competitive Analysis
My choice of returning to the independent consulting arena sprouts from my passion for creative new business ideas, digital marketing and opportunistic entrepreneurship.
I’m also quite interested in the social media phenomena – such as The Long Tail, Crowdsourcing, User Generated Content, Mass Collaboration, Open Source – and the application of these theories, ideas and principles to traditional business environments.
Other personal interests
- Music, music and more music
- Entertainment arts & culture
- Hanging out with interesting people
- Fine wine and food
- Travel and exploring
- Enjoying life as it comes
I would like to say “I am not my job” — but as a lot of the things I love to do are closely related to what I do for a living and generally get involved with things that interest me whenever possible, maybe in a sense, I am my job.
About this Blog
The purpose of this blog is two-fold – a showcase for my work, as well as serving as a outlet for my ideas and experiences related to digital media, business, music, digital marketing, lifestyle design and some politics.
