Social Media Marketing Lesson From Justin Bieber and Lady Gaga

Posted in Music Marketing, Social Media on Thursday May 27th, 2010

Gone are the days of the music moguls. Today’s music managers and promoters are web 2.0 and social media savvy entrepreneurs. Check out this video from TechCrunch Disrupt with Troy Carter, Lady Gaga’s manager and Scooter Braun, Justin Beiber’s manager. This panel shows us just how powerful video and social media marketing is in breaking a big artist in today’s market.

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